Queensland Attorney-General Yvette D'Ath announced on July 21 that the state government would introduce legislation that will ensure that vehicles with slogans that "fail to comply with determinations by the Advertising Standards Bureau" face deregistration.
The move was a result of more than two years of campaigning by feminist activist group Wicked Pickets, directed at the Queensland-based campervan hire company Wicked Campers. The announcement was welcomed by Wicked Pickets, the RACQ, the Advertising Standards Bureau (ASB) and the Australian Association of National Advertisers.