Argentine police violently evicted a group of laid-off workers from a PepsiCo factory in the capital city of Buenos Aires on July 12, after more than three weeks of occupying the plant.
Since June 20, a group of workers and labour rights activists occupied the plant to defend the 691 people who lost their jobs after an announcement made by the company confirmed that they would no longer operate.
PepsiCo is a multinational that owns nearly all the brands we expect to see in any general store around the world, including Pepsi, Lay’s, Quaker, Dorito, Starbuck’s Ready-to-Drink, 7UP, Cheetos, Aquafina, Mountain Dew, Gatorade and Tropicana. The sheer corporate strength of the second largest food and beverage company in the world makes the struggle of over 600 workers in Buenos Aires against a PepsiCo snack factory both an uprising against great odds and an inspiring stand against corporate dominance.
Pepsico appears to have emerged relatively unscathed from their recent Kendall Jenner advertising debacle, despite receiving strong criticism online.
The YouTube ad featuring the popular model and reality television star was posted on April 5 and was taken down within 24 hours due to a significant backlash.
Although Pepsico has removed the original video, a repost of the ad by YouTuber, Kendall and Kylie, currently has more than 9.5 million views with a dislike rate of 83%.